ABSTRACT
Populism in the European sphere has been for some time almost ¬exclusively associated with the radical right. At a time when populism and right-wing movements have often been perceived in the EU as intertwining syndromes following significant successes of right-wing parties, left-wing populism (LWP), with some exceptions has escaped scholarly attention. In the Greek context, Stavrakakis has carried out a thorough analysis of populism, helping better understand the phenomenon, which he defines as “one of the most hotly debated topics in contemporary politics and academia”. This chapter intends to uncover the communication features of LWP by looking at the discourse of the left-leaning newspaper I Avgi. The household frame is dominant in the corpus and is realised by the consistent use of specific lexical choices, metaphors or catchphrases. These catchphrases or clusters are used strategically to highlight an underlying emotive script of either hope or fear for the Greek household or family.
