ABSTRACT
This chapter looks at organizations committed to the Economy for the Common Good, a platform that promotes a more ethical economic model in which the well-being of people and the environment become the ultimate good of business. It analyzes the Common Good Reports and websites of 70 organizations in the platform Economy for the Common Good to explore their understanding of care in their organizational presentations, their notions of diversity in their reports and websites and, finally, their ‘alternative’ conceptualization as caring organizations. The chapter describes the literature on caring organizations by connecting care perspectives to alternative forms of organizing and diversity, as well as by demonstrating empirically how a care perspective might unfold in alternative organizations. Notions confirming that the organization takes care of its members include the subsidizing of public transportation and the use of e-bikes. The chapter concludes with a remarks including implications for policy-makers.
