ABSTRACT
Herbert Schiller has conducted research in topics as varied as TV and radio broadcasting, advertising, satellite communication, and the computer industry. His findings have become a base for research linking communication to political-economic structures (Becker, Hedebro, and Paldan 1986). He pioneered the study of the political-economic aspects of the transfer of media products of the West (especially the United States) to developing societies and the resultant economic and cultural degradation of national civilizations. His study enhanced the notion of cultural imperialism, and his findings have become a base for policy solutions calling for the NIIO (New International Information Order) (Katz and Wedell 1977). His longstanding interest in transnational corporations (TNCs) and their repercussions on developing societies has made his work particularly relevant in the last three decades.
