ABSTRACT
Copy Service was well established in the Czechoslovak market for copy machines, duplicating machines, and telecommunication equipment. The Czechoslovak market for copy machines and related duplicating and printing machines was relatively new and complex. A variety of customers were beginning to enter the market. Lusico managers decided to focus on the Czechoslovak market for small-and medium-sized copy machines. The market for copy machines in Czechoslovakia was becoming highly competitive. Before the establishment of Lusico in 1991, Minolta dominated the market with about 25 percent of market share. Minolta's sales and service facilities were strategically located throughout the Czechoslovak market. Canon copy machines had been sold in the Czechoslovak market for several years by an organization called Druzstvo mechaniku. Lusico's top management believes that high-quality service helps support the product in the market and helps generate satisfied customers for new products and product maintenance in a rapidly changing competitive market.
