ABSTRACT
Led by success in Norway in the 1970s and 1980s, salmon farming has expanded to now include a dozen countries. Canada farms salmon on both its Pacific and Atlantic coasts, and has become the leading exporter of fresh salmon to the US Salmon was perceived to be high-priced, both compared to general fish and seafood, and compared to meat, poultry and other protein sources. Using a contingent valuation approach, it is estimated salmon consumption at different price levels. The US survey data were used to develop a salmon consumption model to be used for forecasting salmon consumption to the year 2000. The consumption model was an analysis of relationship between the dependent variable salmon consumption and the independent or explanatory variables income, age, education level and place of residence. Projections of year 2000 population, household income, age distribution and educational attainment based on US Bureau of Census data were used to project salmon consumption to the end of the century.
