ABSTRACT
This chapter describes the variety of self-images of the professional, having an eye most especially on the professional who manages resources. The reader also needs two explanations: where the self-images come from, and why they might prove useful. The "self image" of the professional is, therefore, an image of the way in which the professional service relates to other human beings. In the Fish and Wildlife Service, it may be relatively easy to adopt a "do-the-job" image on the refuges or in a research laboratory, but almost impossible to do as one moves up in the administration. The "health" professionals see their self-image as people who care for the sick, prevent diseases, and ultimately help design for others lives which are "optimal-health lives". The professional who is rational about the caretaker image may often recognize that international. National, state, and local policies threaten the caretaker philosophy. The self-image relates to other people, who are good or evil.
