ABSTRACT
The traditional scientific and technical information (STI) infrastructure has developed to deal primarily with transfers of information in the time dimension. There is a need for a new generation of information systems and services for the dissemination of STI. National Science Foundation's Division of Science Information Service has focused upon making the STI industry more effective and more user oriented. Information has much of its value precisely because of distribution and potential users’ awareness of it. The timeliness, distribution, and format of information can change its value from nothing to infinite. Marketing is the process of creating value through the creation of time, place, and form utilities. It has been recognized that the processing and transfer of information is an essential element of research. Users may react defensively to new information. They know that more information implies additional work, uncertainty, and the necessity to seek even more information.
