ABSTRACT
Ethics must issue forth in action. But is there hope that we can actually change human behavior? Doreen Steg, professor of cybernetics and chairperson of the department of human behavior development at Drexel University, argues that behavior can be adapted, or changed. In a paper written with R. Schulman of the Drexel department of economics, she found this learned behavior to be a "cybernetic activity, " involving feedback responses to changes in the social environment.
