ABSTRACT
This chapter discusses individual giving strategies and how to make them more effective. In thinking about philanthropy, we need to understand people’s passions, interests and motivations to get involved with a particular cause. Occasionally, a proposition might just inspire or motivate a donor, but it is usually very unusual for an individual to give to a cause without a personal link. The way that arts and cultural organisations engage with philanthropists has changed immeasurably in recent years. In the 1960s and 1970s, donors would be interested in joining patrons’ schemes; wanting to be ‘seen’ to be attached to prestigious organisations and part of their network. Social media can also play a significant role in prospect research as well.
