ABSTRACT
This chapter focuses on the role of emotion in strategic renewal. It presents a prescriptive model of how emotion management at the organizational level can enhance strategic renewal goals. The chapter reviews the role of emotion in strategic change at the individual and collective level. It also presents a set of emotion-management actions that help organizations to facilitate strategic renewal. These sets of emotion-management actions aim to elicit authenticity, pride, discontent, hope, and passion among large parts of the workforce. The chapter discusses how the specific emotions influence key strategic renewal processes such as employees’ receptivity to change, collective mobilization and innovativeness. It also discusses specific emotion-management actions that create an emotional context in which a number of employees feel or express emotion such as hope, pride, passion, aspirational discontent, and authenticity, and how these emotion-management actions facilitate some of the processes underlying strategic renewal.
