ABSTRACT
As technology advances, citizens increasingly rely on mass media for information about their political world. While the type and availability of media varies with levels of economic development and democratization, most of the world’s citizens interact with mediated communication in some form, and much of that communication deals explicitly or implicitly with race and ethnicity. In postindustrial societies, print sources gave way to radio, radio to television, and television to the Internet, such that images and messages related to race continue to be pervasive. Communication consists of an interdependent relationship between the message (which is related to the source of the message) and one who receives a message. Framing is the way that we think about information in different contexts. The term itself is a metaphor that refers to the fact that a picture can look quite different if it is placed into different frames.
