Kendrick Lamar would not be thought of as a “Christian rapper” in the proper sense, but rather, as a Christian who raps – presumably due to the occasional grittiness of some of his songs. There is, however, a deep, substantive theological sophistication that characterizes Lamar’s music. This chapter argues that in response to the ontological and discursive diminishing of Blackness and Black humanity, Lamar constructs (through the prism of his Christian faith) a theology of self-affirmation. Lamar’s creative palate works to build Black humanity – echoing some of the same themes of self-affirmation as espoused within the collective structures of many of the Black freedom movements, past and present. This chapter seeks to make the case for evidence of Lamar’s construction of a theology of self-affirmation that is traced in part to the Black Christian prophetic tradition of self and communal love and to a philosophical embrace of embodied self in the midst of an otherwise hopeless and gritty existence.