ABSTRACT
A full accounting of anthropology’s shifting perspectives on visual ethnography would ideally include the early history of anthropological photography (Collier, Collier, and Hall, 1986; Edwards, 1994; Grimshaw, 2001; Pinney, 2011), as well as new developments emerging from anthropological engagements with new media technologies (Biella, 1993; Collins, Durington, and Gill, 2017; Collins and Durington, 2014). While some of the scholars working in this frame might rightly be called naive empiricists, it would be a mistake to view Heider’s own work in this light. He made it clear that the anthropologists who produced these visual texts were themselves culturally embedded, and that the records they produced did not stand on their own.
