ABSTRACT
Rising international tensions during the Cold War saw peace become one of the driving ideals for global tourism scholars and practitioners in the management of tourism development. The term “peace” can be difficult to define, as it is often associated with words such as justice, love, and happiness. Standard dictionaries, for example, define peace as a state of tranquility or quiet between two parties after formal negotiations and the signing of a truce or an accord. Tourism, as a dominant form of and reason for human mobility, is heavily involved in the facilitation of cross-cultural interaction. Tourism providers therefore need to ask themselves whether the experiences they are offering are building bridges of trust and understanding between different ethnic, racial, or cultural groups, fostering respect for human rights, and also promoting a vision of a just and equitable world. Many scholars have offered their personal definitions of pilgrimage.
