Augmented Reality integrates digital information with a person’s environment in real time. Given its expanded use in personal and professional contexts, content strategists must pay attention to content design for augmented reality. Building on prior work from early mixed and augmented reality technical researchers, we share results from our discourse analysis with specific attention to embodiment and authenticity; attention to participatory design with focus on empathy, accessibility, and usability; and focus on audience experience and immersion. From this examination we propose a set of heuristics for creating human-centered content amid the dynamic and highly evolving spectrum of augmented reality.