ABSTRACT
Examining Baby Friendly USA (BFUSA) policy and surrounding discourses through a rhetorics of efficiency framework, this chapter critiques policy rhetorics that function to manage, rather than serve, the public. This approach intentionally challenges normative frameworks, extends conceptualizations of who counts as a user, accounts for complex identities and embodiments, and stimulates ongoing attention to a policy’s long-term usability. Pointing to those whose actions and embodiments defy a policy’s normalized framework, this chapter proposes that academics, policy makers, and other invested individuals might learn from the work of those already engaged in everyday acts of resistance.
