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      Chapter

      An approach to multidimensional industry segmentation
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      Chapter

      An approach to multidimensional industry segmentation

      DOI link for An approach to multidimensional industry segmentation

      An approach to multidimensional industry segmentation book

      An approach to multidimensional industry segmentation

      DOI link for An approach to multidimensional industry segmentation

      An approach to multidimensional industry segmentation book

      ByD. P. Basu, P. K. Sen, Rahul Kapur
      BookResearching Marketing Decisions

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      Edition 1st Edition
      First Published 2019
      Imprint Routledge India
      Pages 13
      eBook ISBN 9780429203558
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      ABSTRACT

      Financial institutions, government agencies and commercial banks often feel the need for industry segmentation in terms of homogeneity of performance in order to enable policy formulation on a macro basis. This chapter points out that such segmentation in terms of one variable is often inadequate and therefore suggests a broader approach to industry segmentation. The authors illustrate this concept by presenting the methodology of a study carried out by them and suggest conclusions.

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