ABSTRACT
Digital technologies are indeed relevant from both an economic and social point of view, as they create disruptions, change the boundaries of entire industries, and change the rules of competition. Digitalization undoubtedly modifies the company’s operational and commercial activities as well as strategies and business models. In this chapter, the authors present a systematic literature review to better understand digitalization in business. Companies using Data-Driven Business Models use data as key sources, specifically: raw data, processed data as information/knowledge, and non-data products or service. Big Data and analytics can support businesses through different aspects. In the digital era, digital business strategy has become popular in both the business and academic world. Since the research scope is quite large, regarding both digitalization and business, the number of selected articles was not large enough to provide an in-depth understanding of the impact.
