ABSTRACT
The multidisciplinary orientation and usage of experience has given wide-ranging and enigmatic definitions and theoretical meanings to the term. However, the organizations in the contemporary business arena are losing control of experience construction as the customers are actively engaged in the co-creation and shaping of the organizational experiences. Tourism experience, first proposed by Boorstin in 1961, is defined as a popular consumer behavior that is a non-spontaneous and pre-fabricated experience gained from travel. An understanding of the ways in which tourists experience the places and people they visit is, therefore, fundamental to the study of tourism consumption. The tourists fulfill their personal and hedonic desires mostly by immersing themselves in vivid tourism experiences. The components of experience building normally involve the physical, intellectual, emotional, and spiritual traits of the tourists.
