ABSTRACT
This chapter will be highlighting the key notions and multifaceted nature of experiential tourism management and marketing underscored in the different chapters included in this volume. The authors in this handbook have reflected on a number of the most contemporary themes relating to experiential tourism management and marketing. Not all of the chapters focus on ‘tourism experience’ per se, but instead on the complex inter-relationships in tourism experience, marketing, management and co-creation. The purpose of this final chapter is to reflect the central concerns and significant foci prompted by the 52 chapters of this Handbook.
