ABSTRACT
This chapter offers an in-depth examination of Trump's victory in Wisconsin. Republicans, led by Governor Scott Walker, had long been making steady gains in the state. After contextualizing Trump's victory within national voting results, Weichelt looks at the Republican primary contest in the state, in which Walker was another contender for the nomination, Trump's rallies, and television coverage. In the general election, the Trump campaign exploited Wisconsin's political geography to maximum effectiveness.
