ABSTRACT
This chapter aims to fill that gap by outlining an alignment-voice-identification-dialogue framework that emerged from the author’s PhD thesis. The research conducted for the author’s PhD thesis used a new research instrument, the Internal Communication and Organisational Engagement Questionnaire developed by Dr Mary Welch. Participants in the research said that employees turn to senior managers more than line managers for this information, reinforcing C. Galunic and I. Hermreck’s argument that employees want to senior managers to be the corporate information providers. Internal corporate communication can be considered as developing a narrative about an organisations’ plans and progress. The associations between senior managers keeping employees informed about changes and emotional organisational engagement were moderate to strong in all organisations. D. MacLeod and N. Clarke report that the most important relationship at work is between an employee and their line manager. The differences in line manager communication ratings between organisations are statistically significant.
