ABSTRACT
In this chapter we seek to fill in the existing gaps and provide some evidence and considerations on the impact of the strategy ‘to join the euro area’ or ‘not to adopt the common currency’ at the corporate level. Such an analysis can be carried out based on the investigations of trade and investment dependencies in relation to the Eurozone (especially to Germany for most of the CEE non-Eurozone countries’ firms), and on the assessment of corporate strategies concerning the handling of exchange rate risks in these countries. The question of how the competitiveness of CEE firms operating in non-Eurozone CEE countries as well as how the wage and price levels would be affected by the introduction of the common currency in these countries can also be examined.
