ABSTRACT
Explanations of the rise of fascism typically focus on the impact of cultural traditions and socioeconomic factors, including crises, but agency is also important. This chapter sets out a conceptualization of charisma based on four traits: a radical mission, personal presence, symbiotic hierarchy, and Manichean demonization. It concludes by arguing that we need to appreciate the role of coterie charisma over an inner core, helping to prevent splits. Moreover, successful leaders exert a centripetal charismatic appeal, attracting a wider type of follower than the one stressed in the classic Weberian affective model of charisma. Where fascism comes to power, it is also important to study the role of cultic charisma to help explain both support and policy making.
