ABSTRACT
This chapter describes the growing importance of the financial issues of nonprofit organizations (NPOs), especially after the last global economic downturn. In this line, we introduce the structure of the book. Part I addresses a review of the literature regarding reasons and drivers of donations, especially private individual contributions but also corporate sponsorship and public subsidies, and the examination of the interrelationships among them. Part II describes how to manage these donations efficiently, the effects of revenue diversification, and their influence on the financial health of NPOs. Finally, Part III outlines the most innovative sources of financing related to new technologies and how this method of managing resources is bringing NPOs closer to the business practices. We also consider in this book introduction the main issues noted by the rest of the chapters: the interconnections between the different topics, the importance of the technology, the lack of sources of information and empirical evidence, the need to consider the influence of the environment, and, as consequence, the relevance of not assuming traditional financial postulates.
