ABSTRACT
Under the context of nonprofit organizations, this chapter reviews current research on transparency and accountability in order to address the following questions: a) Is organizational transparency important to donors and public administrations?; b) Are websites still important despite the growth of social networks?; c) How can voluntary disclosure be measured? As main findings, proactive accountability is important to donors and public administrations as a mechanism for reduction of information asymmetries regarding the management of the organization; however, public administrations show greater interest in quantitative accountability than individual donors. Moreover, the accountability model should comprise updating and energizing both websites and social networking sites, albeit with an awareness that both should empower different forms of accountability. Finally, although six transparency dimensions are identified to measure an adequate information disclosure towards accountability, not all have been discussed in the same depth in the literature.
