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The Role of Collectivism on Positive Word-of-Mouth Persuasion in Cause-Related Marketing
DOI link for The Role of Collectivism on Positive Word-of-Mouth Persuasion in Cause-Related Marketing
The Role of Collectivism on Positive Word-of-Mouth Persuasion in Cause-Related Marketing
Edition 1st Edition
First Published 2019
Imprint Routledge
Pages 19
eBook ISBN 9780429265518