ABSTRACT
This chapter explores how videography can be experimentally used as a method in the study of diversity management – taken to the streets. A videography follows the same basic principles as any ethnographic method, but facilitates voicing, a plurality of perspectives, and multisensory experiences; all through the increased possibilities of inclusion, sharing, and aesthetic immersion that the filming and screening offers. Filming employees of a Hungarian company, Prezi, and their counter demonstrators at the Budapest Pride March, becomes an aesthetic attempt at affirming a sense of eventfulness through the methodological approach, while situating the ethnographer directly within struggles for openness and inclusion in a particular political context. Keeping an aesthetic intimacy alive is thus demanded throughout the research process, suggested to be nurtured by an openness towards that which makes the phenomenon distinguishable at different points in time, and by anyone or anything involved, from the research participants to the camera and audience. The chapter explains how these methodological possibilities are shaped by the history of “film-truth”, and concludes that “the field” and its phenomenon can be mobilized, re-enacted, and re-interpreted each time the videography is used in teaching or research communication.
