ABSTRACT

The papers in Part 3 build on the economic theory and methods presented in Part 2, and present discussions whose themes are application oriented. There is little new economic theory presented in this section. Though advisable to have a rudimentary knowledge of the concepts of demand and supply, price elasticity, total value, and marginal value, it is possible to read this section with little or no economic preparation and come away with a grasp of how economics can be used by managers in their decision process.