Every manufacturing company invests in market research to evaluate the factors that govern the marketing of a contemplated new product. In a market analysis, we attempt to assess the broad trends in our society and their impact on the demand and feasibility for our product. Weather modification began in the late 1940s with a period of great enthusiasm and widespread operational cloud-seeding projects. By the middle 1950s, numerous scientific questions had cast considerable doubt on the whole subject of weather modification. Increased concern about the quality of the environment during the 1960s and 1970s led to numerous challenges of weather modification projects. Sociological research concerning the challenges has found a complex pattern of human feelings about weather modification. Agriculture is perhaps the largest potential beneficiary of weather modification activities in our society. The need to feed an ever increasing population at a higher standard of living with ever decreasing energy reserves must have a profound influence on farmers.