ABSTRACT
This chapter examines Indian language television as a rich site to investigate globalization and modernity. This chapter also looks at Asian media modernities where tradition and modernity are delicately negotiated in identity formation by audiences with extreme linguistic diversity, which underlines and redefines the importance of the local. State languages, often supported by their home states, play an important role in this negotiation, which is mediated by unique historical, political, economic, and cultural trajectories.
