ABSTRACT
This chapter examines the market dynamics in media studies in the exploding multilingual landscape of TV in India. Tracing concepts of market, economy, capitalism, and the regional television territorial trajectory, the chapter shows that the term ‘market’ encompasses product, sectoral, and geographical approaches. It offers an overview of the chapters in this volume using building blocks of regional language television and creation and consolidation of regional language television markets. It concludes that while embeddedness initially created and distinguished television across regions, the logic of monopoly capitalism has engulfed them.
