ABSTRACT
Event tourism has grown as a strategy for the promotion, marketing and supporting of tourism development in a destination. This chapter expresses concern about the state of event tourism development in an emerging economy such as Nigeria by answering these questions: are events the strategy for tourism development in Nigeria? How could the challenges facing event tourism development in Abia State be addressed? An ethnographic approach was adopted. Analysis identified themes which should be considered for developing event tourism in Abia State. The findings indicate that these themes are central to event tourism development in Abia State, Nigeria where event tourism is still nascent.
