ABSTRACT
Media industries research addresses an object that is expansive, heterogeneous, and forever changeable. Companies and organizations inevitably feature as key points of reference in media industries research, so that things like industry structures, market dynamics, business models, and regulatory frameworks become the subject of inquiry. Proliferation of studies examining streaming services should be read as indicative of how the media industries research agenda has broadly turned from addressing conditions of content production, and towards analyzing the conditions shaping access to content. Studies of platforms not only set out original and important conceptual ground for media industries research but are also representative of how the digital economy problematizes the meanings of media and industry. When taking the media industries as an object of research inquiry, it is important to recognize these industries only partially represent what might be called the industrial existences of media.
