In East Asia, digitalization poses a strong threat to traditional media industries as circulation and viewership decline and advertising revenue drains toward some new media competitors, online platforms, or social media. Focusing on China, Japan and Korea, this chapter examines how media industries in East Asia have negotiated digitalization. Faced with competition from new already digital media companies, existing players in the established “legacy” industries of newspaper publishing and broadcast television have looked to migrate their businesses into the digital realm, often in a slow and piecemeal ways. Furthermore, the major companies who have dominated legacy media have attempted to maintain their oligopolistic control in digital markets through conglomeration, diversification, and new forms of collaboration.