ABSTRACT
When share prices fall, CEOs often lose their jobs. The best way to keep share prices high is to produce economic rents—defined as above industry average profits (Besanko et al. 2000). Porter (1996) says strategy is about finding new niches and then protecting rents by forcing would-be competitors into disadvantageous trade-offs. Prusak (1996: 6) says:
The only thing that gives an organization a competitive edge—the only thing that is sustainable—is what it knows, how it uses what it knows, and how fast it can know something new!
