ABSTRACT
The tool most often used to explore the macro-business environment is labelled PESTLE and evaluates the large external forces. The default privacy settings are a matter of company policy that reflect current strategy, commercial agendas and social understandings of being a digitally mature business. The disruptive organisational environment enabled by the digital economy requires new technologies to be implemented quickly and demands new types of business service providers. The terms ‘business model’ and ‘business strategy’ are often used interchangeably without distinction. Digitally mature business models challenge more traditional business models in three ways: ‘ownership’ of the consumer experience; business process consistency across all channels; and the use of customer data across the entire organization. Digital technologies, including the introduction of fully digital supply chain management, allow dynamic pricing based on availability and quantity. The global scope of digital marketing tools enables an organisation to address a changing economic situation with immediate beneficial impact.
