ABSTRACT
In recent years, apart from the relationship between corporate social responsibility and financial performance, researchers' interest for reactions of stakeholders for CSR activities has increased. In this study, as a manifestation of this interest, the reactions of small-scale hotel employees to CSR activities are discussed. Within the scope of CSR activity, specifically, the Ramadan package that small hotels give to people in need during Ramadan is discussed. We argue that delivering Ramadan packages to people in need strengthen hotel employees’ CSR perception which in turn may contribute to employee outcomes specifically organizational trust and organizational citizenship behaviour (OCB). In the proposed model, we argue that organizational trust will mediate the relationship between CSR perception and OCB. In addition, we argue that employees’ corporate sincerity perception will amplify the effect of Ramadan packages on CSR perception.
