ABSTRACT

The composer house museum lends itself particularly well to the display of music, performers, and performance. Music and sound have been used innovatively in this museum type, facilitated by the increasing availability of multimedia technology and steered by a broader movement in museum studies to place multi-sensory experience at the centre of curatorial decisions. The Bach Museum aims to combine music, artefacts, information, design, ambience, interactive stations, and an overall narrative to encourage a comprehensive, multidimensional visitor experience. Feedback sites such as the internet portal Tripadvisor document visitor engagement with the exhibition. The historic ambience appears to be an essential part of the museum experience as a quarter of all review writers mention it. The multilingual audio guide tailored to the museum's comprehensive sound concept and enhanced by additional music examples is the museum's most recommended feature.