The problem of employee flight is substantial: the cost of losing an employee is up to three times the employee’s salary. The lack of organizational loyalty is important not just in terms of the costs an organization faces in hiring and training replacements, but also in the productivity losses incurred when well-trained IT workers leave a project before completion and the team must either redistribute the work or integrate a member. One way that organizations may increase employee loyalty to the organization is through socialization programs. The socialization process can take place formally via institutionalized socialization and training programs as well as informally through interactions among employees and observation. Academic and practitioner research has encouraged information system managers to develop a social media strategy based on the capabilities of social media platforms to manage interpersonal networks and share content.