ABSTRACT
This chapter focuses on one small segment of the author's research on gender regimes at the semiperiphery and will use the single example of the masculinity construction that dominated Serbian public discourse in the 1990s. It demonstrates why it is relevant to undertake a profound contextual analysis and to fully recognize the specificity of gender regimes at the semiperiphery. This example will show how absolutely necessary it is to contextualize and even the so-called givens of hegemonic theoretical discourse in order to be able to escape distortion and superficial universalism. It argues that the semiperiphery itself is a large-scale social context, shaped by the process of globalization that has clear structural characteristics resulting from its position within global economic and social hierarchies. Different trajectories of modernization also imply that differences between the core and the semiperiphery or periphery are not simply quantitative but also qualitative.
