ABSTRACT
Various types of ‘story’ and storytelling (e.g. scientific and political narratives, media stories, films, non-governmental organisations’ communications) are influential in framing the issue of climate change and shaping attitudes and responses to the challenge. Many media and campaign stories have tended to focus on ‘problem information’ about climate science and projected impacts of climate change. This chapter explores why stories and the ways they are told are important. It presents a story in the oral/folk tradition which is offered as an example of the direction that it is suggested that new stories and new responses to climate change need to take, emphasising positive visions for the future.
