ABSTRACT
Mobility as a Service (MaaS) is a new phenomenon of the sharing economy in transport services that is steadily growing all around the world. It is based on the idea of integrating different platform solutions, like Uber, trains, buses, boats, ferries, and bike-sharing, into one platform. Consumers can choose routes according to their own preferences to minimize costs, travel time or environmental impact, and pay using a single platform solution. Founded within the framework of management control, this study addresses how trust, control, and risk can function in a MaaS alliance. The framework is then applied to a Norwegian context characterized by a high degree of regulation by authorities. It is evident that the Norwegian MaaS developers need a high degree of control based on trust built up over time. It is, however, important to formalize the conditions as quickly as possible after concluding agreements with operators. It is clear that control is the most important factor in implementing MaaS in the Norwegian sector. This is transferable to other contexts with rigid systems of legislation.
