ABSTRACT
This chapter anchors Part III by looking at different ways to identify and examine the social conditions that make people more likely to find populist messages appealing. It does so by classifying explanations by the degree to which they zoom in when explaining the social factors that explain the demand for populism: macro-social theories that views populism as part of modernity, crisis theories that identify social conditions that are hotbeds for populist movements, and political and sociological theories that examine which social groups are likely to find populist messages appealing.
