ABSTRACT
A first step is to introduce two technical terms to assist us in distinguishing from one another … the two ideas that any metaphor … gives us. Let me call them the tenor and the vehicle…. With different metaphors the relative importance of the contributions of vehicle and tenor … varies immensely. At one extreme the vehicle may become almost a mere decoration or colouring of the tenor, at the other extreme, the tenor may become a mere excuse for the introduction of the vehicle. (i. a. richards)
