ABSTRACT
As media consolidation has led to debates over whether it has been good for communities of colour in the United States, political activism by civic groups regarding media policy has played a role in how regulation has taken shape. Through advocacy efforts over media policy, Latina/os seek inclusion within the media landscape. This article engages in an interpretive policy analysis of the 2011 Comcast/NBCU merger at the FCC and the racialization of media policy. Our article highlights the need to critically engage with the role of racialization regarding media policy, and the ways that representation should be thought of beyond notions of narrowcasting or numerical diversity in the media landscape. Despite efforts by Latina/o groups to participate and gain access to the broader media landscape, their efforts fell short in ensuring increased representation and decision-making power post-merger.
