ABSTRACT
We need a wholly new approach to agriculture in general, and meat and dairy production in particular. We need to restore morality to an industry which has lost its way. We must harness the power of the market, through quality assurance and labelling which clearly describes the method of production, enabling consumers to choose how they want their meat reared. The free marketeers are always talking about choice. If the big supermarket chains, whose demands are to a large extent responsible for the degeneration of animal husbandry, were to decide tomorrow that they would no longer stock factory farmed meat, the whole grisly industry would be transformed overnight. In China alone, demand for pork and chicken - the very meats which most lend them to factory farming - has grown massively. In India, poultry consumption is increasing by 15 per cent a year.
