ABSTRACT
In this chapter, we start by outlining the key elements of corporate social responsibility (CSR) and then explore the two main categories of motivations that drive companies to invest in this area: the ethical and the business cases. Given the central role stakeholders play in the current life of companies and the development of CSR, we then address the link between stakeholder theory and CSR, and we conclude by discussing the function communication plays in the relationships between stakeholders and companies regarding social, environmental and economic issues.
