ABSTRACT

This chapter looks at how organisations and their employees communicate with each other. Good internal communications matters not just because it affects external reputation, but also because it helps organisations perform better, build employee commitment, and is a pre-requisite for change.

Crucially, it seeks to highlight that internal communication is about more than managing channels. Like all professional communication activity, it is concerned with outcomes or results; it is often described as being the business of shaping behaviours.