ABSTRACT

This chapter provides an understanding of financial communications and its role in helping organisations communicate with shareholders and financial markets. It provides an historical perspective of the growth of the discipline; the relationship between investor relations and financial PR; the financial calendar; the role of financial communications in modern financial markets; and the growth of financial regulation since the financial crash of 2008. It highlights the different types of stakeholders that financial communications focus on, and the growth of new funding sources. It explores the impacts of the global financial crisis and the growing integration within overall communication agendas as organisations recognise wider stakeholder agendas, discussing whether financial communications as a distinct discipline has a long-term future.